Competition in the retail industry has never been tougher. Together we can tap into the power of innovative package designs, openings, shapes, printing techniques and promotional ideas to boost consumer appeal and increase the value of your product.

Right size, right price

Right-sizing helps Parle Agro achieve double-digit growth.

A new recipe for success

Kagome breaks into the 100% natural smoothie market

Think locally

The small-scale, home-grown movement has emerged globally in the last decade... are you seizing your local power?

Put a name on it

How adding names to package design turned around falling sales for one market leader.

Chasing experiences?

Find out about the global experience chasing trend and its impact on consumers.

Why fit in when you can stand out

Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.

Are your products good for business and the planet?

‘Good for me, good for the planet’ is the mantra for more and more consumers. They buy sustainable products, even if they cost more, and expect brands and companies to also care for the planet. Find out how to measure up in the age of me, us and our planet.

Experience the insperience generation

Gen X is staying home, but loving it! This big-spending generation is looking for ‘insperiences’. Find out how to give them something worth staying home for.

Adding zen

Consumers have long expected food and beverage products to keep up with their busy lifestyles, but now they are demanding more. On-the-go food must also be on trend with the desire for a holistic and healthy lifestyle.

Make your package stand out online

Nowadays, it’s not enough to stand out on the shelf. More and more people turn to online peer recommendations before purchasing a product, and 75% of consumers say that they have made a purchase because of something they saw in social media. So how can you differentiate yourself online?

5 consumer trends

Consumer trends that can shape your package

ReFit, ReShape, ReEnergise

The new Tetra Brik® Aseptic 200 Slim Leaf package helped Japanese juice producer Kagome re-energise sales in the vegetable juice category.

Boost product innovation

Tetra Pak® Marketing Services creates opportunities for collaborative innovation with you.

The world’s first carton bottle

Tetra Evero® Aseptic is designed to offer the convenience and attractiveness of a bottle with the environmental performance of a carton. It’s a proven vehicle to communicate the premium nature of brands.

Direct from Daisy-Belle

Actively trace products from source to shop, so consumers know exactly what they’re getting, and where they’re getting it from.

Come alive with colour

Tetra Pak® Select enhances colour, clarity and other print qualities

A greater on-the-go flow

Tetra Prisma® Aseptic 330 Square with DreamCap™ 26. Voted best for form, fit and flow.

Kids love a metallic sparkle

Metallic film surrounding Tetra Prisma® Aseptic 200 Sq makes products more eye-catching.

Great reviews for Tetra Brik® Aseptic Edge

There are plenty of reasons to take a closer look at our family favourites.

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