Consumers have long expected food and beverage products to keep up with their busy lifestyles, but now they are demanding more. On-the-go food must also be on trend with the desire for a holistic and healthy lifestyle.
Nowadays, it’s not enough to stand out on the shelf. More and more people turn to online peer recommendations before purchasing a product, and 75% of consumers say that they have made a purchase because of something they saw in social media. So how can you differentiate yourself online?
Consumer trends that can shape your package
The new Tetra Brik® Aseptic 200 Slim Leaf package helped Japanese juice producer Kagome re-energise sales in the vegetable juice category.
Tetra Pak® Marketing Services creates opportunities for collaborative innovation with you.
Tetra Evero® Aseptic is designed to offer the convenience and attractiveness of a bottle with the environmental performance of a carton. It’s a proven vehicle to communicate the premium nature of brands.
Tetra Recart®, the first ever carton-based package for retortable food, is a great alternative to cans and glass jars.
Tetra Gemina® Aseptic Leaf brings a stylish makeover that consumers rate highly.
Tetra Pak® Select enhances colour, clarity and other print qualities
Tetra Prisma® Aseptic 330 Square with DreamCap™ 26. Voted best for form, fit and flow.
Metallic film surrounding Tetra Prisma® Aseptic 200 Sq makes products more eye-catching.
Tetra Brik® Aseptic Edge with angled side flaps for creative marketing.