Fast-track food and beverage product innovation

Tetra Pak® Marketing Services approach offers customised services to suit your individual business needs.

We work to understand your ambition, explore potential opportunities, drive idea generation, define brand positioning, prototype product formulations, design the package, support the launch, evaluate consumer feedback and refine your food or beverage product until it achieves market success.

Customer Innovation Centres – a winning formula

Our network of Customer Innovation Centres are fitted with tools and technologies to support you with creative brainstorming, consumer insights, product and package design as well as formulation development.

Learn how Tetra Pak Marketing Services addresses your innovation challenges working collaboratively with you. Watch the interviews from our customers in Greater Middle East and Africa.

“For years, at Tetra Pak, we have shared market insights and product concepts with customers. Now, we are able to support brands in a more collaborative and comprehensive way"

Libby Costin, Vice President, Marketing

Customer Innovation Centres already in Denton (USA) and Dubai (UAE)


new centres
will be rolled out in the next 12 months


experienced the Marketing Services approach

“We tailor our services to suit every brand, helping customers deliver innovative product solutions that meet their own needs, as well as those of the consumer.”

Libby Costin, Vice President, Marketing

Have an idea? Or simply want more information?

Contact us

Like it? Share it!

Stay updated for new stories

Sign up