ReFit, ReShape, ReEnergise

When Kagome was looking for something to revitalise its present offer and add differentiation in a competitive market, the choice fell on the new Tetra Brik Aseptic 200 Slim Leaf package.
The eye-catching package improves possibilities for brand communication and Kagome stimulated consumer interest by using the leaf panels to convey compelling messages about the health benefits of drinking vegetable juice resulting in revitalised sales.

ReFit your lines, ReShape your future™ programme

Tetra Brik Aseptic 200 ml Slim Leaf package is part of the ReFit your lines, ReShape your future programme, which offers the possibility to convert your installed filling lines to produce our latest package innovations using an Optional Kit.

With Optional Kits Kagome converted 2 installed Tetra Pak® TBA/22 filling machines and moved 4 SKUs from Tetra Brik Aseptic 200 Slim into Tetra Brik Aseptic 200 Slim Leaf benefitting from significant cost savings and shortened time to market compared with installing new filling machines.

Eye-catching figures from an eye-catching package

16%

overall sales growth
in the first 6 months since launch

100%

availability
in convenience stores

96%

of consumers
found the package easy to handle

88%

of consumers
would buy it after having held it

“Adopting Tetra Brik Aseptic 200 ml Slim Leaf package shape to emphasize keywords that describe the product’s benefits increases visibility on the shelf without altering the product brand image. With this innovative package, we highlight the attractiveness of this constantly evolving product to new consumers”

Kota Hayashi, Kagome Consumer Product Division

Find out more about how to rejuvenate your package portfolio with our ReFit your lines, ReShape your future™ programme

Visit tetrapak.com

Like it? Share it!

Stay updated for new stories

Sign up