Competition in the retail industry has never been tougher. Together we can tap into the power of innovative package designs, openings, shapes, printing techniques and promotional ideas to boost consumer appeal and increase the value of your product.
The share of online grocery shopping is accelerating globally, and it is impacting consumer behaviour and expectations in terms of convenience, speed, experience and personalisation.
Out-of-home eating is a growing trend – hotels, restaurants and cafés (HORECAs) can almost be considered the new ‘home kitchen’. This trend also affects ordering food in. So, which are the trends the HORECA industry should be aware of?
Children spend big! These tiny consumers are exerting a huge influence over what goes into their parents’ shopping baskets.
Consumers are becoming less and less materialistic and are rather seeking out meaningful experiences to remember.
Right-sizing helps Parle Agro achieve double-digit growth.
Kagome breaks into the 100% natural smoothie market
The small-scale, home-grown movement has emerged globally in the last decade... are you seizing your local power?
How adding names to package design turned around falling sales for one market leader.
Find out about the global experience chasing trend and its impact on consumers.
Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.
‘Good for me, good for the planet’ is the mantra for more and more consumers. They buy sustainable products, even if they cost more, and expect brands and companies to also care for the planet. Find out how to measure up in the age of me, us and our planet.
Gen X is staying home, but loving it! This big-spending generation is looking for ‘insperiences’. Find out how to give them something worth staying home for.
Consumers have long expected food and beverage products to keep up with their busy lifestyles, but now they are demanding more. On-the-go food must also be on trend with the desire for a holistic and healthy lifestyle.
Nowadays, it’s not enough to stand out on the shelf. More and more people turn to online peer recommendations before purchasing a product, and 75% of consumers say that they have made a purchase because of something they saw in social media. So how can you differentiate yourself online?
Consumer trends that can shape your package
The new Tetra Brik® Aseptic 200 Slim Leaf package helped Japanese juice producer Kagome re-energise sales in the vegetable juice category.
Tetra Pak® Marketing Services creates opportunities for collaborative innovation with you.
Tetra Evero® Aseptic is designed to offer the convenience and attractiveness of a bottle with the environmental performance of a carton. It’s a proven vehicle to communicate the premium nature of brands.
Actively trace products from source to shop, so consumers know exactly what they’re getting, and where they’re getting it from.
Tetra Recart®, the first ever carton-based package for retortable food, is a great alternative to cans and glass jars.
Tetra Pak® Select enhances colour, clarity and other print qualities
Tetra Prisma® Aseptic 330 Square with DreamCap™ 26. Voted best for form, fit and flow.
Metallic film surrounding Tetra Prisma® Aseptic 200 Sq makes products more eye-catching.
There are plenty of reasons to take a closer look at our family favourites.