Keeping up the pace with tomorrow.

Change happens so fast nowadays that what’s ‘in’ at the beginning of one year could be ‘out’ by its end.

Consumer power is child’s play

Children spend big! These tiny consumers are exerting a huge influence over what goes into their parents’ shopping baskets.

Put a name on it

How adding names to package design turned around falling sales for one market leader.

Why fit in when you can stand out

Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.

Make your package stand out online

Nowadays, it’s not enough to stand out on the shelf. More and more people turn to online peer recommendations before purchasing a product, and 75% of consumers say that they have made a purchase because of something they saw in social media. So how can you differentiate yourself online?

ReFit, ReShape, ReEnergise

The new Tetra Brik® Aseptic 200 Slim Leaf package helped Japanese juice producer Kagome re-energise sales in the vegetable juice category.

Light weight, a heavy argument

Tetra Recart®, the first ever carton-based package for retortable food, is a great alternative to cans and glass jars.

Come alive with colour

Tetra Pak® Select enhances colour, clarity and other print qualities

Kids love a metallic sparkle

Metallic film surrounding Tetra Prisma® Aseptic 200 Sq makes products more eye-catching.

Stay updated for new stories

Sign up