Change happens so fast nowadays that what’s ‘in’ at the beginning of one year could be ‘out’ by its end.
Children spend big! These tiny consumers are exerting a huge influence over what goes into their parents’ shopping baskets.
How adding names to package design turned around falling sales for one market leader.
Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.
Nowadays, it’s not enough to stand out on the shelf. More and more people turn to online peer recommendations before purchasing a product, and 75% of consumers say that they have made a purchase because of something they saw in social media. So how can you differentiate yourself online?
The new Tetra Brik® Aseptic 200 Slim Leaf package helped Japanese juice producer Kagome re-energise sales in the vegetable juice category.
Tetra Recart®, the first ever carton-based package for retortable food, is a great alternative to cans and glass jars.
Tetra Pak® Select enhances colour, clarity and other print qualities
Metallic film surrounding Tetra Prisma® Aseptic 200 Sq makes products more eye-catching.