The share of online grocery shopping is accelerating globally, and it is impacting consumer behaviour and expectations in terms of convenience, speed, experience and personalisation.
Out-of-home eating is a growing trend – hotels, restaurants and cafés (HORECAs) can almost be considered the new ‘home kitchen’. This trend also affects ordering food in. So, which are the trends the HORECA industry should be aware of?
Consumers are becoming less and less materialistic and are rather seeking out meaningful experiences to remember.
The small-scale, home-grown movement has emerged globally in the last decade... are you seizing your local power?
Find out about the global experience chasing trend and its impact on consumers.
Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.
‘Good for me, good for the planet’ is the mantra for more and more consumers. They buy sustainable products, even if they cost more, and expect brands and companies to also care for the planet. Find out how to measure up in the age of me, us and our planet.
Gen X is staying home, but loving it! This big-spending generation is looking for ‘insperiences’. Find out how to give them something worth staying home for.
Consumers have long expected food and beverage products to keep up with their busy lifestyles, but now they are demanding more. On-the-go food must also be on trend with the desire for a holistic and healthy lifestyle.
Consumer trends that can shape your package
Actively trace products from source to shop, so consumers know exactly what they’re getting, and where they’re getting it from.