Seven consumer trends shaping packaging

What current trends are driving consumer-brand interaction? How do they impact the food and beverage industry, and packaging?

Small and Convenient: A winning formula

It is projected that by 2023, 58% of the world’s population will be living in cities; that’s 3% up from the current number.

Online shopping disrupting consumer habits

The share of online grocery shopping is accelerating globally, and it is impacting consumer behaviour and expectations in terms of convenience, speed, experience and personalisation.

Eating out-of-home: A delicious development

Out-of-home eating is a growing trend – hotels, restaurants and cafés (HORECAs) can almost be considered the new ‘home kitchen’. This trend also affects ordering food in. So, which are the trends the HORECA industry should be aware of?

Navigating a generation on the move

Consumers are becoming less and less materialistic and are rather seeking out meaningful experiences to remember.

Think locally

The small-scale, home-grown movement has emerged globally in the last decade... are you seizing your local power?

Chasing experiences?

Find out about the global experience chasing trend and its impact on consumers.

Why fit in when you can stand out

Consumers don’t see themselves as part of the mass market anymore. Instead they want ‘made-for-me’ products that represent their personality. Find out how ‘chosen individualism’ is influencing what and how people buy.

Are your products good for business and the planet?

‘Good for me, good for the planet’ is the mantra for more and more consumers. They buy sustainable products, even if they cost more, and expect brands and companies to also care for the planet. Find out how to measure up in the age of me, us and our planet.

Experience the insperience generation

Gen X is staying home, but loving it! This big-spending generation is looking for ‘insperiences’. Find out how to give them something worth staying home for.

Adding zen

Consumers have long expected food and beverage products to keep up with their busy lifestyles, but now they are demanding more. On-the-go food must also be on trend with the desire for a holistic and healthy lifestyle.

Direct from Daisy-Belle

Actively trace products from source to shop, so consumers know exactly what they’re getting, and where they’re getting it from.

Stay updated for new stories

Sign up