There are growing warnings that in the next few years, the Earth will be put at dangerous risk of global warming and emissions; we have to reform our actions and make some (urgent) changes now. With consumers expecting brands to lead the change, how can you step up to the challenge?
In today’s hyper-connected world, consumers have the power to influence brand propositions and agendas. 86% of consumers believe that the focus on environmental issues will continue to increase in the coming years. They are also expecting brands to take action and be accountable for environmental concerns. People want the brands they choose and use to have a positive impact on the world. Promoting sustainability is one way in this direction, i.e., scaling back on limited resources and using more renewable and responsibly-sourced materials, leveraging renewable energy and leaving fossil-fuel derived materials behind. Consumers will reward companies committed to a healthier Earth with their loyalty and wallets.
A circular economy prolongs the value of products and materials; it keeps them in use for much longer, returns them at the end of life or after use, and minimises waste generation. More brands are now taking stewardship of the entire lifecycle of the products they make. No longer are they just ‘producing and disposing of’ but they are creating systems to ensure that their products’ end or ‘renewal’ of life benefit the planet. To participate in this initiative, consider creating a ‘closed loop’ of resource efficiencies such as recycling and reusing materials, products, and packaging. Also, give equipment and machinery a second life through renovation and resale. Going circular boosts the economy and preserves the environment.
In today’s climate, every effort to minimise carbon footprints, reduce waste and improve the use of existing resources will help to ensure a better and sustainable future for the generations to come.
An extended report on the global environmental research 2019 will be available soon.