Looking at the entire product lifecycle when choosing a package is very important for
Crediton Dairy, who are fully committed to both quality and protecting the environment.
Tim Smiddy, Managing Director, and Abigail Kelly, Head of Category and Insight, talk about what they considered when looking for a packaging solution to fit both their needs and consumer needs.
“Being a responsible company we need to innovate within packaging as well as the product that we do to make sure that we are giving to consumers what they want and making it easy for them to make the right choices.”
Abigail Kelly, Head of Category and Insight, Crediton Dairy.