Personalised ReFit, ReShape

Middle Eastern dairy giant Al Safi Danone turned to personalised packages to reverse falling sales of their ‘Safio’ brand flavoured milk. With Tetra Brik® Aseptic 200 Slim Leaf as the perfect canvas, they printed popular children’s names on the leaf panel. The catchy idea engaged young consumers and sales grew instantly. Proof that clever package design can reshape your future.

Measuring success


growth in market share


increase in sales
217 tonnes rise in quarterly average sales

A tailor-made solution

More than 55 million Tetra Brik® Aseptic 200 Slim Leaf packages were produced in two months. Each package featured one of the 25 most popular children’s names in Saudi Arabia. A Facebook campaign and in-mall booths ran alongside the promotion.

Before the campaign: understanding the challenge

share fell from 22% to 13% in six months
economic climate
raw material costs
to engage young consumers

Find out how to design a new future for your package portfolio with our ReFit your lines, ReShape your future™ programme.


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