It is projected that by 2023, 58% of the world’s population will be living in cities; that’s 3% up from the current number. This population shift will, of course, impact shopping habits, as consumers look for more convenient ways to meet their needs. How can retailers meet the inevitable rise in demand in a way that benefits both consumers and their brands?
As more people embrace or choose an urban lifestyle, and as the size of the average family becomes smaller, retailers will shift (and are already shifting) focus to several ways they can tailor their offerings to offer more convenience to these consumers. Some strategies include introducing convenience-related ranges and using technology to facilitate faster and frictionless shopping trips for small basket and top-up shoppers.
Convenient shopping and convenient packaging go hand-in-hand. Packaging that favour on-the-go convenience, or packaging formats that make life easier, e.g., easy to store, are ideal solutions for many consumers.
The demand for more sustainable solutions will see a deepening focus on reducing food and packaging waste, a pressure that retailers must find a way to manage along with distribution challenges. Some sustainable steps retailers can take, in addition to other measures, include embracing renewable alternatives such as paper, reducing packaging weight, communicating the environmental impact of a product, and designing packaging that is more shipping efficient, thereby cutting down on shipping costs and fuel. Portion packs and on-the-go packages can be designed and sized to reduce food waste, enabling smaller families to easily use a product and also limit waste.